All brands have customers. Good brands have believers.
Naming
- Creation of The Name.
- Linguistic and etymological revisions.
- Legal availability.
- Pre-Test.
Branding
- Creation of visual identity (logo).
- Brand Guide.
- Packaging design.
- Multi-support communication (includes Networks and Web Pages).
Methodology
At Ennym we developed a methodology to collect and analyze information, generate names, test them and ensure their linguistic, etymological and legal viability. It all starts with… knowing:
- Knowing what we are putting a name to.
- Knowing who cares about the name.
- Knowing what needs to be said.
If we don’t know, we can’t create.
Creative Proposals
Put down on paper whatever comes to mind.
Evaluation Against the Brieg
Preselection
Linguistic Analysis
Legal Analysis
Pretest
Shortlist
We think about branding
When we think about Branding, we do so in terms of strategy. We consider:
- History / Maturity of the company who is hiring us.
- The Target to which the Brand will be directed.
- Enabling the multi-support use of the Brand.
- Facilitating the identification of the Brand.
We look for symbology and content that will help create rational links on the target’s mind towards the Brand: characteristics that the public will weigh as a value.
Who we are
We are a group of professionals with long-time experience in Marketing Communications’.
We have the legal and technical support of the Ferrer Reyes, Tellechea & Bouché law firm,
plus technical cooperation agreements with Zigila/Scriptor (Netherlands) and 6 Degrees (USA) agencies
for the use of owned tools dedicated to etymological pre-analysis of names around the world.